THE CRAFTED LENS FIELD GUIDE NO. 1

Your business already has stories worth telling.

30 Stories Every Independent Food Business Already Has

How to recognise the people, process, provenance and place behind your brand.

Before the loaf reaches the counter, before the cheese is wrapped, before the first customer arrives—there is a story.

This free field guide will help you notice those stories and turn them into photographs and words that show people more of your business.

Find your next story

Created for independent producers, bakeries, cafés, restaurants and other food businesses, the guide includes:

• 30 practical story prompts exploring your people, place, process, produce, purpose, pride and patrons.
• Photograph ideas for every prompt, to help you decide what to show.
• A simple planning exercise to choose three stories and start telling them.
• Caption guidance to put useful, honest words beside your photographs.

Use it with your phone, plan your next content session or bring your ideas to a photographer.

About the photographer

I’m David Jones, a photographer based in South Wales. Through The Crafted Lens, I work with independent food and drink businesses to photograph the people, places and processes behind their products.

This guide shares the way I look for those stories—and gives you a place to begin looking for your own.

Already have a photography project in mind? Let’s talk.